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SUMMARY:Social Media Strategy for Professional Brand-Building and Business 
 Growth
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X-ALT-DESC;FMTTYPE=text/html:<p style="margin-bottom: 6pt\; background: whi
 te\;">In a time of waning corporate trust and increased virtual engagement
 \, understanding how to sustain and leverage a sophisticated online presen
 ce is an invaluable tool in your professional arsenal. From recruitment to
  thought leadership to sales\, social media platforms can be used to build
  both your professional reputation and your business bottom line.</p>\n<p>
 Join Digital Marketing Expert Jess Columbo for an engaging workshop\, at 1
  p.m. ET Friday\, September 4\, to explore the use of social media for pro
 fessional brand-building\, leadership\, and new business outreach.</p>\n<p
 >At the end of this session\, you will be able to:</p>\n<ul>\n    <li>- De
 fine your unique thought leadership platform and publish complementary soc
 ial content that resonates with customers\, employees\, and prospective pa
 rtners\;</li>\n    <li>- Optimize your LinkedIn profile to attract and sus
 tain a robust professional network\; and</li>\n    <li>- Leverage LinkedIn
  tools to directly impact your organization's sales and recruitment goals.
 </li>\n</ul>
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