BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ddaysoftware.com//NONSGML DDay.iCal 1.0//EN BEGIN:VEVENT DTEND:20200925T183000Z DTSTAMP:20260406T175804Z DTSTART:20200925T170000Z SEQUENCE:0 SUMMARY:Optimizing Your Social Media Strategy UID:ad877da1-4de9-493a-90ff-c3ac0a438b9f X-ALT-DESC;FMTTYPE=text/html:

Should your organization still be investing in Facebook? Should your brand have a presence on Tik Tok? So cial platforms and their users have always been fickle and ever-changing. But with the onset of COVID-19 and a dramatically changing business landsc ape\, we'll take a fresh look at today's top channels and social engagemen t strategies to help you optimize your social marketing program.

This virtual presentation will offer an opportunity to re-evalu ate your current social media resources\, to better engage employees\, and to drive business impact beyond Likes and link clicks.

At the end of this session\, you will be able to:

Allocate your current time and marketing resources towards the most effective social platforms and strat egies\;
Align social media performance metrics with measures associated with your business' bottom li ne\; and
Involve staff in y our social media program to both improve marketing performance and deepen employee engagement and satisfaction.

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