BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ddaysoftware.com//NONSGML DDay.iCal 1.0//EN
BEGIN:VEVENT
DTEND:20170921T180000Z
DTSTAMP:20240329T055141Z
DTSTART:20170921T170000Z
LOCATION:Albany\, NY
SEQUENCE:0
SUMMARY:2017 Build a Better Business: What They Didn't Teach You About Mark
eting In Mortuary College
UID:743edc2e-f2b5-486b-92b1-873250874201
X-ALT-DESC;FMTTYPE=text/html:
\n
\n\n\n
\n\n
\n\n
\n\nWHAT THEY DIDN'T TEACH YOU ABOUT MARKETING IN MORTUA
RY COLLEGE
\nThurs
day\, September 21\, 2017 \;
\n1:00 - 2:00 p.m. EST
\nPresented by Dan Katz\, President and Creative Director
LA ads
\nOne (1) CEU
strong>
\n
\n
\nConsumers don&rsquo\;t like to think a
bout death\, which means they usually don&rsquo\;t respond well to adverti
sing. That&rsquo\;s why you need to shatter the preconception that you wan
t to make a living off of others&rsquo\; grief &ndash\; and that requires
you to get creative with your advertising. Learn how to: develop marketing
that gains attention and builds trust\, generate new and quantifiable lea
ds\, appeal to the baby boomer market\, and leverage new technology to exp
and your reach.
\n
\nDan Katz
\nAn award-winning copywriter and cr
eative director for more than 30 years\, Mr. Katz began developing unusual
and provocative death care advertising campaigns in 1994. His groundbreak
ing work garnered the attention of funeral providers around the country. H
e has worked with such prominent companies as Rose Hills Memorial Park &am
p\; Mortuaries\, Mount Sinai Memorial Parks and Mortuaries\, numerous Cath
olic Archdiocesan cemeteries\, Dodge\, Sich Caskets\, and many others. His
blog\, &ldquo\;Funeral Advertising for the Perplexed\,&rdquo\; is widely
read within the industry. As a pilot and airplane owner\, Mr. Katz also ra
n a successful aerial cremation scattering business\, Airway to Heaven\, s
o he knows what it is like to serve families first-hand.
\n
\nCOST\nNYSFDA Members: $50 per person
\nNon-Members: $125 per person\n
\nWebinar and call-in instructions will be provided to reg
istrants via email prior to the program date.
\n
END:VEVENT
END:VCALENDAR